The Myth of Modern Art Markets

TLDR: The majority of people hate the style. Justly.

http://drawingacademy.com/contemporary-art-bubble?awt_l=9WmjM&awt_m=3vdcDndjTdpSnqq

Until the 15th century, fine art had sacral and utilitarian purpose. No artist was producing paintings for the pure aim of being admired as a subject itself. The church was the main and only client able to afford marvelous masterpieces intended to glorify the commissioner and religious faith. It was a status quo up to the time when Italian bankers and republic rulers came into play. With new money came a new agenda for fine art. No longer was art to be sacral, it was liberated to fulfill another meaning – to become an object of admiration, the measure of status.

Fine artists obliged with readiness. Before that, no artwork was created because an artist wanted to simply express himself, all works were commissioned and the client had his say on what and how to paint.

The Renaissance brought something new to the art marketplace. Sacral art turned into fine art. It became an object that could be valued accordingly to the fine artist’s talent. The value of the artwork stopped being measured by its size, amount of and price of art materials, and time spent by the artist.

The art became a commodity fetishism, it was idolized as the object itself, it was worshiped for the ‘power’ people assigned to it. Art workshops, run by professional fine artists, with the help of numerous apprentices, started to produce artworks that could be purchased not only by kings and church officials, but also by the middle class.

who ruin literally everything pure

The demand of those private citizens shaped the fine art market for the next 500 years. Art styles came and went, fashion was being changed from generation to generation by new consumers, but art managed to stay civilized and fulfill its primary purpose – to be a beautiful object that deserved to be admired, loved and worshiped.

There has been always progress in fine art. New generations of fine artists were coming and competing for the attention of clients. Those who were brave enough to reject old styles and create new ones left many ‘isms’ in the history of modern art: impressionist, cubism, modernism, supermatism, and so on. Seeking awareness by any means and making bold and revolutionary statements, brought many artists into the spotlight of the media. Somehow traditional art skills started to be replaced with creativity.

talent is equal, an overturned chair is equal to the Mona Lisa

After the Second World War, art had entered its contemporary phase. The market ideology was masterminded and financially fueled by those whose intention it was to use contemporary art as Cold War undercover propaganda weapon. Billions of dollars were invested into the promotion of contemporary art. Multiple private foundations became subsidized, funded and ruled by one governor – The Central Intelligence Agency of the United States federal government.

confirmed

These foundations were and still are actively advocating and pushing contemporary art to the public. The main objective of this activity is to destroy traditional ideals of fine art and superimpose new values and morals of life. The main strategy of achieving this goal is brainwashing the public via mass media and cultural events.

If they say long enough that a piece of garbage is art, then gradually people will start believing it. If someone buys that garbage for an insane sum of money, then it becomes officially confirmed as the greatest art ever created.

The price of artwork was no longer linked to the talents or skills an artist displayed. The price was created by inflated demand, fueled by PR and marketing efforts invested in the promotion of a particular artist. The contemporary art marketplace had shifted the focus of attention from a particular masterpiece to an artist’s name. The painting, drawing or sculpture itself becomes less important as the name of its creator….

cultural QE, reducing the value of real art

Contemporary artists in Europe were deprived of conventional fine art education – the vast majority of art students graduate having no classical drawing skills, whatsoever. Today, there is only handful of fine artists around Europe, who’ve developed their skills to the level equal or greater than a mediocre fine artist of the Renaissance.

a single tear michael fassbender crying

In fact, a new saying has developed: “He is not a contemporary artist, he can draw.”

There is a reason why new artists cannot draw. Their teachers have graduated a decade ago; they are not able to teach what they have not learned from their teachers who graduated two decades ago. Instead, they lecture how to be creative.

I cannot cover any more of this wonderful article, it’s too distressing.

1. Be civil. 2. Be logical or fair. 3. Do not bore me.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s