Techniques of Propaganda (1949)

When America had something to be smug about.

PR is literally just propaganda. Everyone has PR, so everyone else needs PR, whether they want it or not.
If it tugs on feelings, especially guilt, it’s propaganda. They shouldn’t need to sink that low if they have a genuine point. It’s the same with frivolous lines e.g. get back into the kitchen was never funny, because women have always influenced elections. You’ve just turned away one vote to your opponent. Republicans don’t get this, everyone you reject is a Dem win.
Just as often, there are neutralizations of any dissent.
The classic one is a thought-terminating cliche. Exactly what it sounds like.
Transfer is ad hominem.
Card stacking – misquoting, cherrypicking, sharpshooter fallacy etc.
Testimonials exploit the Halo Effect. It’s the opposite of what SJWs try, guilt by association (and guilty until proven suitably progressive). There’s a witch trial vibe of suspicion.
Plain folks are a kind of cheerleader effect for the average voter, Joe Public. There is a lure toward a false consensus, negating the need to argue or debate from an honest position or with the burden of proof. It’s pretending there’s a bandwagon, hoping the network effect makes it so. Perception studies show how vital popularity is, or the perception thereof, to what the individual thinks of as their personal opinion. These are stubborn when set but can only be based on the information they’re exposed to.
The great part of this fake news is how it started – with the BBC.
Now people have a neologism for the concept, they’ll be on the lookout for propaganda. Problem is, the Old Media are the ones pumping out most of it.
For Corbyn they tried this, including a hategoat, like a scapegoat but for people you’re meant to hate (think the villain you boo in a pantomime). People pointed out the Boomers in the table video were likelier to vote for Corbyn, actually, and he was one himself.
The purpose of propaganda is control. It’s manipulation via the heartstrings.
“To do something, to believe something, or to buy something.”
Plenty of men are wary of the first but the latter escape them. A fool and his money.
2. Look for negative evidence. Things that make their position look bad or the speaker to feel bad.
Why do you think they never teach how to spot this in state schools?

If they have different motivations or end goals to you, if they aren’t intellectually honest, you probably shouldn’t agree with them. To deny group-level interests are innate and real is ludicrous. What they want opposes you. The political is personal, that’s why votes are one each.

Leftism would’ve never gained traction without the spotlights of Hollywood making it seem cool and happy. Yes it’s a lie if you look at say, the data, but how many people do that? A minority of high-info voters.

1. Be civil. 2. Be logical or fair. 3. Do not bore me.

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