To be fair to the guy, when he isn’t explaining why Maleficent is your bitch of an aunt.
Happiness is the marketing gimmick of the 20th century.
Unhappy with your teenage marriage? Buy this toaster!
Your wife is busy and you turned forty? Buy this sexy car!
Notice how this advice is only required for the stunted humans of today. It is simple but used to be a classic truth. It is not scientific. It is proscriptive common sense. Science is never proscriptive. It never tells you do this, do that, go there, marry them, breed. It can report probabilities and differentials, that is all.
In the “assume we got a can opener” economy, there are no top-down solutions.
If you hate yourself, the government can’t come in and fix you short of a lobotomy.
Or a pill that does the same exact thing…
We are in impossible debt.
If “buying shit we don’t need” made us happy, we’d all be under a palm tree in a knitting circle wearing tie dye holding hands singing Kumbaya. We’d be the happiest Pollyanna on PCP motherfuckers in human history.
We’re slowly learning why greed is a sin and the one that makes people miserable.
Whatever you do in life is never enough.
Shit, shoot yourself if that’s the case, right?
But the solution isn’t the opposite. The solution to problems in life isn’t death.
This is important, it’s a classic male error. It drives their suicide risk.
The solution to materialism isn’t minimalism. It’s savvy consumerism, one category at a time. You invest in yourself and objects in your life serve you. Owning less restricts your options, especially for intangibles like artwork or one-off perfume for women. Little things, small luxuries can mean a lot to us. Subjectively, there is nothing wrong with that. It’s one of the best parts of life, we connote sentimental memories with external triggers (sometimes visiting a place, hearing a song). You like an ugly little trinket box everyone hates? You go. You love that little thing. It isn’t stupid, it’s an object. It fulfills its purpose in your life, it doesn’t represent anything. Stop reading into everything. Sometimes a trinket box is just a trinket box, it isn’t a void of parental affection. That’s crazy making.
In psychological terms, it is pathologically neurotic. You will become hysterical living like that.
Humans need roots, heritage, position, purpose, meaning, work to do, hopes, dreams, comfort and finally, satisfaction. Don’t look at happiness studies, it’s superficial crap. Look at satisfaction with (factor). Much better.