The beta thing is nice but no power. Nice is not a choice.
The cuck thing is power but no character. The wrong choice.
For a definition of coarse or boorish, picture an American rapper at a club. They are opposites. Birds of a feather flock together. However, cheap people will not let classy people alone, they constantly try to invade that space too.
The entitlement is a big reason they are vulgar.
This is not ambition aka the American Dream, it is a sense of being owed by other people for behaving decently or normally.
e.g. the beta expects everyone to like him because he pretends to like them, the creep expects a woman to sleep with him because he did her the honour of noticing her, the cuck expects social approval for selling you out with a smile.
These people are insufferable boors. All three of those have suppressed anger, rationalizing bad decisions.
This man in the video is more alpha than anyone insecure enough to write about it at length.
You do your own thing yes, but you needn’t be obnoxious about it.