The fake male co-founder

https://www.fastcompany.com/40456604/these-women-entrepreneurs-created-a-fake-male-cofounder-to-dodge-startup-sexism

That is one interesting social experiment.

To state the obvious.

Misogynistic men only trust other men with their money.

It’s wrong but they have every right, because it’s their money.

The Chinese rent white men for their privilege.

http://edition.cnn.com/2010/BUSINESS/06/29/china.rent.white.people/index.html

Studies have shown competence is assumed where it is undeserved.

Blame stock images IDK.

Such men consistently over-estimate their competence.
http://www.abc.net.au/news/2017-05-28/confessions-of-a-confident-mediocre-man/8562708

Surely it’s the arrogance effect? In the modern world we call this vice a virtue.

“a natural tendency to overrate their past performance on maths tasks by 30 per cent”

It’s terrifying how many men rate themselves as good at maths and then I have to explain 12yo level shit.

This finding is old. There are also far more compulsive liars in the male group, which somewhat explains it. In their minimizing terms, this is bluffing, like lying on a CV (illegal).

https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect

OLD.

These people are the reason we blind exams. These people.

Like Is she flirting? studies all over again. Men don’t really do meta-cognition, by comparison.

This is why we have all the psychometrics. Either you can do it or GTFO.

The masculine traits are the capitalist ones: taking risks, being rude or arrogant, stepping on others, ruthless ambition, Crusaderism, many that are probably antisocial if not tempered by other stuff.

https://www.ncbi.nlm.nih.gov/pubmed/12848221

“A meta-analysis of 45 studies of leadership styles showed that women tend to exhibit many of the character traits associated with effective leadership — such as effective communication, a tendency to empower subordinates, and creative problem solving — and are more likely to adopt effective leadership styles than men.”

They’re selecting the cocky guy who relies on underlings to do his work for him. No wonder so many companies are tanking. Everyone, male or female, hates them. They’re drains, they parasite off the productive. A minority in every group or company do the bulk of the work, remember.

The problem is seeing masculinity as successful without anything to back it up on the project.

We need to upgrade our primal brain that says this man is leading us into battle.

Another part of the problem is seeing everything as gendered.

So there’s no Scientists trying to make the world a better place. Yay!

There’s male scientists trying to make the world a better place.

….

OK, everyone else go home and fuck the cure for cancer?

Like, what do you hope to achieve here? Rah-rahing your pompoms for part of the group?

Why do they have to do that? Ruin everything?

Supposedly, accounting for this bias statistically (with mathematical models and quotas) makes companies more efficient and meritocratic.
http://www.independent.co.uk/news/business/news/workplace-gender-quotas-incompetence-efficiency-business-organisations-london-school-economics-lse-a7797061.html
“Quotas can work to weed out incompetent men.”

Everyone should be overjoyed by that.

Less stupid people with power, who cares if they have a banana or fig down there?
You’d have to be really insecure to identify strongly with someone who shares a single pair of chromosomes.

HBR has noted incompetent men being promoted on the basis of bravado is an issue for companies.
https://hbr.org/2013/08/why-do-so-many-incompetent-men
Bravado and popularity over actual performance metrics.

http://www.iflscience.com/editors-blog/men-and-women-biased-about-studies-stem-gender-bias-opposite-directions/
“The new study’s authors reasoned that men especially might devalue the evidence because it threatens the legitimacy of their status in science, technology, engineering and mathematics (STEM) fields. Men might also be critical because of prior beliefs that gender bias is not a problem in STEM.”
But they’re proving any bias by believing that female competence is a fairytale.
Those women take exactly the same exams.
Oh, it hurts their ego? Broflakes.

“Men rated the research quality of the abstract less favorably than did women in both samples. This gender gap was especially large for STEM faculty, potentially suggesting that evidence of bias might threaten men in STEM seeking to retain their status.”
“When reading these results, a male scientist might think, “oh my gosh…if we’re going to fix this equality issue, that almost necessarily means that there’s going to be fewer opportunities for men,” said Ian Handley, lead author of the new PNAS paper and associate professor of psychology at Montana State. Handley suggested that discounting evidence more likely reflects a subtle, unconscious process than overt sexism.”
Read Freud, there’s no subtle.
They just lie about it.
The depressing thing is that STEM helps everyone and there’s literally a shortage of talent.
We can’t afford to lose any talent.
People who took it for the money though, can fuck right off.

“This mixed literature tempers the paper’s claims about strong gender bias. But obviously, the paper’s central goal was not to systematically review literature on gender bias, but rather to present studies of reactions to evidence of bias.”
“Based on the best current data, remaining challenges include sexual harassment, bias in teaching evaluations and science mentoring, and gender stereotypes about innate genius and creativity.”
That last one is part of the Genius Famine.

Women can’t be the ‘crazy’ sex and also suddenly the less creative one when studies show they’re linked.

“The new PNAS study shows that men, on average, are less likely to believe this evidence of gender bias where it exists. And that’s a concern, considering men are the current majority of STEM professors. But it’s also a concern if the evidence of gender bias is overhyped. Overhyped claims could make these fields unattractive to women or even make people less likely to believe evidence of bias when it does exist.”

Be honest in science, the musical.

Advertising stole feminism & they’re STILL complaining + Women on Board lies

When this ad trend goes down, usually we see a buoy from the opposite e.g. Old Spice vs. Pyjama Boy.

http://www.telegraph.co.uk/women/womens-life/11727478/How-advertising-hijacked-feminism.-Big-time.html

Feminists know when something smells fishy.

….Welcome to the world of femvertising: where the hard sell has been ‘pinkwashed’ and replaced by something resembling a social conscience, and where advertisers are falling over each other to climb on board the feminist bandwagon.

…On the face of it, this might seem like a giant step forward for the industry. But is it as heartwarming as it seems? Aren’t we still just being sold to? Surely half the world’s population can’t be ‘having a moment’….

Meanwhile, Protein World is showing them how it’s done.
Who makes you more money long-term – a loud minority niche group ready to trigger on you eventually or a silent majority tired of their BS? They’re looking for proof, and something to calm down the stockholders at the meetings, who pay too much attention to Twitter because they’re too ancient to realise it’s a microcosm echo chamber without corporate relevance.

…It’s what women want. Last year, lifestyle website SheKnows surveyed more than 600 women about femvertising. A staggering 91 per cent believed that how women are portrayed in ads has a direct impact on girls’ self-esteem, and 94 per cent said that depicting women as sex symbols is harmful.

These women aren’t the sharpest tools in the box.
Note how they didn’t report how many, of those, actually purchased? Like the Dove campaign, it actually made sales plummet, because they got all their goodfeels from the Product (TM) advert – why would they need to spend more money on the product itself? (Original purpose for goodfeels marketing).

It also showed that femvertising can pay – half (52 per cent) had purchased a product because they liked how the ads potrayed women.

Did they say that unprompted?
How fickle is this 50% of your share?

Blackett suggests the move towards honesty in advertising is, in part, down to the recession. But I think the answer is much simpler: social media.

This girl is dumb.

Women have long held the spending power. Now, through social media, we’ve found a place to communicate that. We can hold advertisers – and anyone else perceived not to be meeting our needs – directly accountable (think Protein World’s ‘beach body ready’ billboards).

We can expose the realities of female life (#EverydaySexism) and rally behind causes via hashtag activism (think #bringbackourgirls #iammalala #yesallwomen). We can go into battle to see Jane Austen out on the tenner or to defend the victims of Gamergate.

oh no oh dear hides facepalm double
Blogs own your job, bitch. It’s over. MSM/Print is dead.
Bloggers do your shit for free and better.

Here is a place where the soft power – read influence – of women has never been more apparent.

False equivalence, most women are not feminists.
View at Medium.com

Our online presence is dominant (we use social media more, and we do 62 per cent of all online sharing).

Pictures of a druggie and stories about how much you hate yourselves don’t count.

We also have increasing power in the workplace – British boards now have 23.5 per cent women according to the latest Lord Davies report….

Actually in the FTSE250 in this report, as I said here;

FTSE250: 26% female MDs. Above the target of 25%.
YOU HAVE WHAT YOU WANTED ALREADY. THE DATA IS RIGHT THERE.

and

In the US, 40.2% of TEA was accounted for be women.

head desk blackadder give up
Strangely, this report has gone missing (cough sabotage cough). Thankfully we have a cache to the page: http://webcache.googleusercontent.com/search?q=cache:gQjjZsLE5u0J:www.parliament.uk/briefing-papers/SN06152.pd+&cd=3&hl=en&ct=clnk&gl=uk

And it does link to a very recent briefing paper: http://researchbriefings.files.parliament.uk/documents/SN06152/SN06152.pdf
Which edits out the FTSE250 data and gives the 100 ONLY. That isn’t dodgy at all
This paper, yes, EU>our Government, snidely implies all-male boards will be banned in the top FTSE (I’m pretty sure this flouts corporate law and the rights of the stockholders with veto power), and since they’re publicly traded this can be regulated to an extent. On the economic losses, they have hidden their coverup of a lie in footnote 20 in this document, man I love the footnotes, protip always read those first: http://www.publications.parliament.uk/pa/ld201213/ldselect/ldeucom/58/58.pdf which reads;

It should be stressed that we reject any suggestion that improved diversity would be to the detriment of company performance, as was argued in some submissions we received.44 As the Employment Lawyers’ Association (ELA) stated, “it is difficult to see what disadvantages companies could suffer by reason of a higher representation of women on boards”.45 However, as the Minister said, “causality is probably impossible to prove one way or the other … ”.46 If this express link to financial performance cannot be proven more robustly, then it should be discarded from the argument. To do otherwise would put a case that cannot be proven at the centre of an argument for policy change. We urge the Government to argue forthrightly the case for improved gender diversity based on the “whole range of different advantages” that balance can bring,47 rather than on the direct financial impact of increased female board representation.

It cannot be proven if you suppress the evidence.
Notice they never outright lie? I love that about EU shills.
I’d sue or demand insurance that if the law forces them to take on bad hires, either they get the right to sack them and take on whomever they want or they get a massive payout greater than the loss. I did a little digging, for those who want to contact the people telling the truth on this.
The evidence to support this hatefact was submitted by Ray Russell, Michael Klein, and as ‘Campaign for Merit in Business’ and you can see the links here: https://c4mb.wordpress.com/2012/07/26/house-of-lords-select-committe-inquiry-on-women-on-boards-written-evidence-submitted/ who added “We’ve been in touch with most of these groups, and none has offered a shred of evidence of a positive causal relationship between more women on boards and enhanced corporate performance.

It doesn’t exist, dawg. Technically, the law was brought through on a known lie, making it invalid and a breach of NGO power (you know they’re the ones pushing this). These companies could hustle together and file a class-action lawsuit. I mean, if they read silly little blogs like mine…
In Europe, recent legal changes allowed this if it’s in civilian benefit (they can be stockholders of the PLC structure) – just a thought….

Back to the dumb girl…

…. It’s a powerful message and one that’s also had plenty of ad-world back slapping (along with #LikeAGirl it won a coveted glass lion at the Cannes Lion ad awards earlier this month).

The starting point for the campaign was research: through talking to women came the realisation that they weren’t doing sport out of fear of being judged, even though 75 per cent wanted to…..

All the prestige and $$$$.
They must be hitting up against the original idea wall soon, like Hollywood. Scraping out the last of their credibility could be funny. We should mock them mercilessly when that day arrives.

…It smacked of a company adopting feminism because it seemed trendy; out of self interest. That’s where brands like Sport England and Always have got it right – they’re turning the mirror back on us. The moment those women in the first #LikeAGirl ad understood they’d been fed a cliche about their own gender was powerful, regardless of the motive. …

These people will never be happy.

…Indeed, femvertising is hugely popular with millennials who, recent studies show, value ethics over money. …

They have no money.

But this younger generation of women will see through such advertising strategies if they become too shallow. The more brands strive to appeal to them via ‘social movements’ or experiments, the more they risk becoming formulaic.

#Girls

…So where next for femvertising? Personally, I think we desperately need more diversity on our screens. …

Companies – They’re gonna destroy you. They only care about pushing their beliefs, they’re like the New Church Ladies.
Women don’t aspire to ugly. You will lose.


Go ahead, with my full blessing.
Do everything they say and when they drop you, the rest of us will let you go under.

…Plus, if femvertising is truly going to be real isn’t it about time we saw red, not blue, liquid used in ads for sanitary towels and tampons? (It’s a myth that ASA rules prohibit this). ..

See what I mean?

…”We need to normalise the experience of being a woman in advertising. If companies have any sense at all they will embrace it and future proof their business.” …

You made your bed, motherfuckers.